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27 community ratings
Bella Freud

1970

Perfumer: Azzi Glasser

2014WomenModern
7.4/ 10
Community score
27 ratings
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Bella Freud 1970 is a floral, sweet women's fragrance warmed by spice, resin and wood; it has been discontinued.

Compare

Skunky's take: The scent you will reach for once the scarf comes out.

How does it perform?

From 26 community ratings, all out of 10.

Longevity
7.5 /10

Holds up through the day and fades gently toward evening.

Sillage
6.7 /10

Leaves a light trail and stays polite in a crowd.

Bottle
6.5 /10

Looks good without trying too hard.

Blind buy risk

Low risk

81% of votes are positive and opinions barely differ.

Notes

They open one after another, from the first spray into the evening.

Accords

From most dominant to most subtle.

  1. Floral
  2. Sweet
  3. Spicy
  4. Woody
  5. Creamy
  6. Resinous

What does 1970 smell like?

Saffron and May rose sit together from the first breath: a spicy warmth meeting a soft floral note. Benzoin gives the scent a creamy, sweet body, frankincense and myrrh add a resinous depth, and blond woods settle everything onto a dry, woody base.

Its longevity is rated good and its sillage moderate, so it is noticed by those close to the wearer rather than filling a room. Voters pick it most often for evenings, followed by leisure time and nights out. Memo Paris Cappadocia and The Harmonist Sun Force have a close profile.

When to wear it?

Seasons and occasions, by user votes.

  • 37%
    Autumn
  • 30%
    Winter
  • 22%
    Spring
  • 11%
    Summer
  • Evening
    28%
  • Casual
    22%
  • Nighttime
    22%
  • Daytime
    14%
  • Office
    11%

Least picked for the office.

Smells like this

The closest scents by notes and accords.

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Last updated: October 26, 2026