MEM

In MEM, rose and ylang-ylang form a floral backbone, while mandarin orange and grapefruit add a fruity brightness and lavender and petitgrain a green freshness. Vanilla and benzoin sweeten it, amber and labdanum bring resinous warmth, and civet and castoreum give it an animal depth. Indian sandalwood and Himalayan cedar lay a woody base underneath.

Longevity and sillage are rated strong. Most voters pick fall, followed by winter and spring, and it leans towards evenings, nights out and leisure time. Voters split between masculine and feminine, with a classic character also coming through. Krizia Krazy Krizia and Zoologist Dodo have a close profile.