Hugo Now
Perfumer: Frank Voelkl
45 ratings
From your scent profile
Hugo Boss Hugo Now is a fresh, citrusy men's scent that leans towards spring and summer and suits both work and leisure.
Skunky's take: Plenty say it suits a meeting and a coffee break alike.
How does it perform?
From 52 community ratings, all out of 10.
Keeps you company for a few hours, a quick refresh fits nicely.
Leaves a light trail and stays polite in a crowd.
Looks good without trying too hard.
Most people feel it is worth the price.
Blind buy risk
62% of votes are positive, the rest are more reserved.
Notes
They open one after another, from the first spray into the evening.
Top notesfirst 15 minutes
Base noteswhat stays into the evening
Accords
From most dominant to most subtle.
- Fresh
- Citrus
- Aquatic
- Fruity
- Synthetic
- Spicy
- Woody
Fresh
Citrus
Aquatic
Fruity
Synthetic
Spicy
WoodyWhat does Hugo Now smell like?
Hugo Now has moderate longevity and moderate sillage. Most voters pick spring and summer, with autumn well behind. It is worn for leisure, business and daily use, and some also wear it for sport. Voters lean towards calling it masculine, with a modern feel.
It opens with cardamom and lemon zest, then moves to mint, aquozone and lavender, settling on Haitian vetiver for a woody base. The overall impression is fresh, citrusy and aquatic, softened by fruity and spicy touches. Nautica Midnight Voyage and Coach Coach for Men (Eau de Toilette) have a close profile.
How it changes through the day
First minutes
- Cardamom
- Lemon zest
First hours
- Mint
- Aquozone
- Lavender
Towards evening
- Haitian vetiver
When to wear it?
Seasons and occasions, by user votes.
- 43%Spring
- 40%Summer
- 17%Autumn
Spring
Summer
Autumn- Casual28%
- Office24%
- Daytime22%
- Sport21%
Smells like this
The closest scents by notes and accords.
51% matchMidnight Voyage
Nautica · 2020
49% matchFirst Instinct Blue Man
Abercrombie & Fitch · 2018
49% matchBlack Label Eau Légère Men
s.Oliver · 2020
48% matchPolo Blue Gold Blend
Ralph Lauren · 2019
47% matchFierce Confidence
Abercrombie & Fitch · 2014
46% matchArmani Code Ice
Giorgio Armani · 2014
44% matchCoach for Men (Eau de Toilette)
Coach · 2017
44% matchPolo est. 67 (Eau de Toilette)
Ralph Lauren · 2024
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Last updated: October 26, 2026