Pleats Please L'Eau

Most voters pick spring and summer, and leisure, daily wear and the office are the most named settings. Longevity and sillage are both moderate, so it stays light and quiet rather than leaving a heavy trail. Nearly half of voters read it as feminine, and a fair number call it modern.

Wild rose leads, and Bulgarian rose, neroli, pink pepper and white musk follow in the heart. The floral side is freshened by citrus, green and lightly fruity touches, and the spice is softened by a gentle sweetness. Patchouli and cedar hold it steady underneath.