121 community ratings

Modern Minimalist

Name: Modern Minimalist
Brand: H&M

Perfumer: DSM-FirmenichEau de Toilette

2024UnisexModern

Votes lean feminine

7.5/ 10

Community score
121 ratings

See your match

H&M Modern Minimalist is a fresh, clean unisex fragrance built on eucalyptus, citrus and cotton flower at the top, softened by sandalwood and white musk underneath.

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Skunky's take: A fresh breeze, my nose just got some air.

How does it perform?

From 104 community ratings, all out of 10.

Longevity

5.9 /10

Keeps you company for a few hours, a quick refresh fits nicely.

Sillage

5.8 /10

Leaves a light trail and stays polite in a crowd.

Bottle

6.9 /10

Looks good without trying too hard.

Value for money

8.8 /10

Easily worth what it costs.

Blind buy risk

Medium risk

74% of votes are positive, the rest are more reserved.

Notes

They open one after another, from the first spray into the evening.

Top notesfirst 15 minutes

Eucalyptus Citrus notes

Cotton flower

Heart notesfirst few hours

Lily of the valley Rose Jasmine

Base noteswhat stays into the evening

Sandalwood Amber Cashmere wood White musk

Accords

From most dominant to most subtle.

Fresh
Citrus
Floral
Aquatic
Synthetic
Powdery
Creamy

What does Modern Minimalist smell like?

Its longevity and sillage are moderate. Most voters pick spring and summer, and it leans towards daytime, leisure and office wear. In character it sits between feminine and modern, though a fair share of voters also read it as masculine.

It opens with the coolness of eucalyptus and citrus alongside the clean note of cotton flower. The heart of lily of the valley, rose and jasmine adds a gentle floral touch. The base of sandalwood, amber, cashmere wood and white musk settles into a powdery, creamy bed, while the aquatic and synthetic sides stay in the background. Aaron Terence Hughes Aura and Jil Sander Pure have a close profile.