Social Butterfly
Perfumer: DSM-Firmenich
Votes lean feminine
33 ratings
From your scent profile
H&M Social Butterfly is a floral, sweet unisex fragrance whose gourmand side is softened by creamy and powdery touches.
Skunky's take: A daytime friend, easy at the office and on busy days.
How does it perform?
From 28 community ratings, all out of 10.
Keeps you company for a few hours, a quick refresh fits nicely.
Leaves a light trail and stays polite in a crowd.
Looks good without trying too hard.
Easily worth what it costs.
Blind buy risk
85% of votes are positive and opinions barely differ.
Notes
They open one after another, from the first spray into the evening.
Top notesfirst 15 minutes
Heart notesfirst few hours
Base noteswhat stays into the evening
Accords
From most dominant to most subtle.
- Floral
- Sweet
- Gourmand
- Powdery
- Creamy
What does Social Butterfly smell like?
It opens with lemon and mandarin orange for freshness, while apple blossom and honeysuckle add a soft floral layer. In the heart, vanilla and ylang-ylang come forward. The base of cashmere wood, musk and toffee settles into a sweet, creamy, powdery finish.
Longevity and sillage are rated moderate, though the number of votes is small, so this is only a rough guide. It is made for both women and men and suits anyone who likes sweet, soft scents.
How it changes through the day
First minutes
- Lemon
- Apple blossom
- Honeysuckle
First hours
- Vanilla
- Ylang-ylang
Towards evening
- Cashmere wood
- Musk
- Toffee
When to wear it?
Seasons and occasions, by user votes.
- 35%Spring
- 23%Autumn
- 23%Summer
- 19%Winter
- Daytime31%
- Casual21%
- Office17%
- Evening14%
- Nighttime10%
- Sport7%
Least picked for nights out.
Smells like this
The closest scents by notes and accords.
53% matchFreccia 1921
Profumum Roma · 2022
52% matchParfums Intimes - Cashmere: Vanilla Jasmine
Victoria's Secret · 2009
51% matchVanilla Rice
Ellis Brooklyn · 2026
51% matchFloral Marshmallow
Dossier
50% matchHeliotrop
Harry Lehmann
49% matchFire at Will
Jovoy · 2021
48% matchRolling in Love
Kilian · 2019
48% matchLe Parfum Poudré - Eau de Parfum Iris Blanc / Le Parfum Poudré
T. LeClerc · 2016
More from H&M
By the Same Perfumer
Last updated: October 26, 2026






















