Wild Rush
Perfumer: DSM-Firmenich
Votes lean masculine
194 ratings
From your scent profile
Initio Wild Rush is a unisex scent that pairs a fresh, citrusy lightness with a sweet, fruity and woody base.
Skunky's take: A brand-new name; opinions about it are still forming.
How does it perform?
From 159 community ratings, all out of 10.
Holds up through the day and fades gently toward evening.
People close to you notice, nobody gets overwhelmed.
Sits nicely on a shelf.
The price makes you think, so a small size is a smart start.
Blind buy risk
76% of votes are positive and opinions barely differ.
Notes
They open one after another, from the first spray into the evening.
Top notesfirst 15 minutes
Accords
From most dominant to most subtle.
- Fresh
- Citrus
- Fruity
- Sweet
- Synthetic
- Spicy
- Woody
Fresh
Citrus
Fruity
Sweet
Synthetic
Spicy
WoodyWhat does Wild Rush smell like?
Its longevity and sillage are both rated good. Most voters pick spring, autumn and summer, and it suits leisure and daily wear, with some choosing it for nights out. Voters lean towards calling it masculine and modern.
Bergamot and lavender carry the freshness, while red berries add a fruity sweetness. Caramel and vanilla soften that sweetness, and sandalwood and patchouli give it a woody depth. A spicy, slightly synthetic edge shows in the accords.
When to wear it?
Seasons and occasions, by user votes.
- 32%Spring
- 27%Autumn
- 26%Summer
- 15%Winter
Spring
Autumn
Summer
Winter- Casual22%
- Daytime20%
- Nighttime19%
- Evening17%
- Office15%
- Sport7%
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Last updated: October 27, 2026