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13 community ratings
H&M

Creative Visionary

Perfumer: DSM-Firmenich

2024UnisexModern

Votes lean feminine

4.5/ 10
Community score
13 ratings
See your match

H&M Creative Visionary is a unisex scent that sets the fresh, fruity sweetness of coconut water and guava on a creamy vanilla base.

Compare

Skunky's take: That just-out-of-the-shower feeling, clean and fresh.

How does it perform?

From 17 community ratings, all out of 10.

Longevity
5.7 /10

Keeps you company for a few hours, a quick refresh fits nicely.

Sillage
5.7 /10

Leaves a light trail and stays polite in a crowd.

Bottle
5.6 /10

Looks good without trying too hard.

Value for money
6.9 /10

The price makes you think, so a small size is a smart start.

Blind buy risk

High risk

Only 15% of votes are positive.

Notes

They open one after another, from the first spray into the evening.

Top notesfirst 15 minutes

Heart notesfirst few hours

Base noteswhat stays into the evening

Accords

From most dominant to most subtle.

  1. Fresh
  2. Floral
  3. Fruity
  4. Sweet
  5. Synthetic
  6. Gourmand
  7. Creamy

What does Creative Visionary smell like?

It opens with coconut water and guava, fresh and fruity. In the heart, violet, white blossoms and tiaré add a soft floral note. The base of vanilla, patchouli and musk dries down sweet, gourmand and creamy, with a faintly synthetic edge.

Longevity and sillage are moderate, though the small number of ratings means these are only a rough guide. It suits anyone after a light, sweet scent that doesn't lean masculine or feminine. Sarah Jessica Parker SJP NYC Crush (Eau de Parfum) and Jeanne Arthes Do Brasil have a close profile.

How it changes through the day

  1. First minutes

    • Coconut water
    • Guava
  2. First hours

    • Violet
    • White blossoms
    • Tiaré
  3. Towards evening

    • Vanilla
    • Patchouli
    • Musk

When to wear it?

Seasons and occasions, by user votes.

  • 45%
    Summer
  • 36%
    Spring
  • 18%
    Autumn
  • Daytime
    36%
  • Casual
    36%
  • Nighttime
    9%
  • Office
    9%
  • Evening
    9%

Smells like this

The closest scents by notes and accords.

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Last updated: October 26, 2026