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H&M

Personal Muse

Perfumer: DSM-Firmenich

2024Unisex
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A unisex fresh and floral perfume by H&M, released in 2024.

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Notes

They open one after another, from the first spray into the evening.

Top notesfirst 15 minutes

Heart notesfirst few hours

Base noteswhat stays into the evening

Accords

From most dominant to most subtle.

  1. Fresh
  2. Floral
  3. Fruity
  4. Sweet
  5. Synthetic
  6. Gourmand
  7. Powdery
  8. Creamy

When to wear it?

Estimate

Not enough votes yet; estimated from 20 similar perfumes.

  • 29%
    Spring
  • 29%
    Autumn
  • 22%
    Winter
  • 20%
    Summer
  • Casual
    25%
  • Daytime
    22%
  • Evening
    18%
  • Nighttime
    18%
  • Office
    16%
  • Sport
    1%

Smells like this

The closest scents by notes and accords.

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Last updated: October 27, 2026