H&M
White Air
2025Unisex
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Your match
From your scent profile
A unisex fresh and citrus perfume by H&M, released in 2025. Looks best suited to spring and summer.
Notes
They open one after another, from the first spray into the evening.
Top notesfirst 15 minutes
Heart notesfirst few hours
Base noteswhat stays into the evening
Accords
From most dominant to most subtle.
- Fresh
- Citrus
- Floral
- Fruity
- Sweet
- Synthetic
Fresh
Citrus
Floral
Fruity
Sweet
SyntheticWhen to wear it?
EstimateNot enough votes yet; estimated from 19 similar perfumes.
- 42%Spring
- 41%Summer
- 12%Autumn
- 5%Winter
Spring
Summer
Autumn
Winter- Daytime29%
- Casual28%
- Office20%
- Sport9%
- Nighttime8%
- Evening6%
Smells like this
The closest scents by notes and accords.
54% matchNear
6.4
GAP · 2011
54% matchEnglish Garden - Fresh Citrus (Eau de Parfum)
Atkinsons · 2014
51% matchAqua Allegoria Pera Granita
7.3
Guerlain · 2016
51% matchToy 2
7.1
Moschino · 2018
51% matchCheap and Chic - Hippy Fizz
6.5
Moschino · 2008
51% matchAgua Miami Beach
6.9
Loewe · 2018
51% matchGuess (2005) (Eau de Parfum)
6.4
Guess · 2005
50% matchKarl Tokyo Shibuya
6.8
Karl Lagerfeld · 2021
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Last updated: October 26, 2026