The Perfume Library

T-Shirt

7.4

H&M · 2018

Fresh · Floral · Aquatic

Modern Minimalist

7.5

H&M · 2024

Fresh · Citrus · Floral

Eau de Toilette

H&M Modern Minimalist is a fresh, clean unisex fragrance built on eucalyptus, citrus and cotton flower at the top, softened by sandalwood and white musk underneath. Its longevity and sillage are moderate. Most voters pick spring and summer, and it leans towards daytime, leisure and office wear. In character it sits between feminine and modern, though a fair share of voters also read it as masculine. It opens with the coolness of eucalyptus and citrus alongside the clean note of cotton flower. The heart of lily of the valley, rose and jasmine adds a gentle floral touch. The base of sandalwood, amber, cashmere wood and white musk settles into a powdery, creamy bed, while the aquatic and synthetic sides stay in the background. Aaron Terence Hughes Aura and Jil Sander Pure have a close profile.

Makassar Patchouli (Eau de Parfum)

7.8

H&M · 2018

Floral · Sweet · Spicy

Eau de Parfum

H&M Makassar Patchouli Eau de Parfum is a unisex scent that pairs Indonesian patchouli with vanilla and amber, leaning floral and sweet. It opens with violet leaf, lavender and citrus notes, then moves into woods, violet and jasmine at the heart. The base holds Indonesian patchouli, vanilla and amber. The overall feel is floral, sweet and powdery, with spicy, woody and earthy touches adding a resinous warmth. Longevity and sillage are both rated good. Most voters pick fall and winter, though spring has a fair share too. Votes are spread across evening, daily and business wear, and its character splits between feminine and masculine.

Above the Clouds

6.9

H&M · 2018

Fresh · Floral · Sweet

H&M Above the Clouds is a fresh, powdery unisex scent built around rose, cotton and musk; it has been discontinued. Longevity and sillage are both moderate. Most voters pick spring and summer, with autumn and winter further back. Daily wear, the office and leisure lead, while night and evening rarely come up. Most voters read it as feminine, though many call it modern. Rose and cotton give it a clean, soft floral frame, and musk settles it onto a creamy, powdery base. Amber adds a little sweetness, while pink pepper lends a light spark. The overall impression is fresh and sweet, with a slightly synthetic edge. Narciso Rodriguez For Her Fleur Musc and Montale Roses Musk have a close profile.

Social Butterfly

8.0

H&M · 2024

Floral · Sweet · Gourmand

H&M Social Butterfly is a floral, sweet unisex fragrance whose gourmand side is softened by creamy and powdery touches. It opens with lemon and mandarin orange for freshness, while apple blossom and honeysuckle add a soft floral layer. In the heart, vanilla and ylang-ylang come forward. The base of cashmere wood, musk and toffee settles into a sweet, creamy, powdery finish. Longevity and sillage are rated moderate, though the number of votes is small, so this is only a rough guide. It is made for both women and men and suits anyone who likes sweet, soft scents.

Silk Stone

8.1

H&M · 2026

Fresh · Citrus · Floral

H&M Silk Stone is a fresh, clean women's fragrance that sets citrus and floral notes on a powdery, creamy base. Lemon, aldehydes and ozone give a bright, cool opening. In the heart, peony, magnolia and lily of the valley come forward and soften things. White musk and sandalwood leave a creamy, powdery trail, while the aquatic and synthetic accords add an airy, freshly laundered feel. Longevity is rated good and sillage moderate, so it is noticed up close without filling a room. It is positioned as a women's scent and scores very high for value for money. H&M Modern Minimalist and Byredo Blanche (Eau de Parfum) have a close profile.

Rose Absolute (Eau de Parfum)

7.3

H&M · 2018

Floral · Sweet · Spicy

Eau de Parfum

H&M Rose Absolute Eau de Parfum is a unisex scent that leans towards evenings and nights out, warming its rose with spice and resin. Saffron, cinnamon and clary sage open spicy and warm. In the heart, Turkish damask rose, freesia and iris form a floral frame, while frankincense, patchouli and cedarwood settle it onto a woody, resinous, slightly smoky base. The overall impression is sweet, earthy and oriental. Longevity and sillage are both rated good. Most voters pick it for evenings and nights out, with some votes for leisure and business. Feminine is the leading character vote, though masculine is not far behind. Its value for money is rated highly. Armani Privé Rose d'Arabie and Lattafa Opulent Oud have a close profile.

Sunray

7.2

H&M · 2018

Fresh · Floral · Aquatic

H&M Sunray is a unisex scent built on a sensual skin accord, sand and marine notes, leaning fresh and aquatic. The notes read as one whole rather than a top, heart and base: marine notes and sand give it an airy, salty feel, while the sensual skin accord softens it. Fresh and floral accords come with a fruity, sweet touch, and the gourmand, creamy side keeps it from turning sharp. Longevity and sillage are moderate, though the number of ratings is small, so these figures are tentative. It suits men and women alike. Those after a similar profile could also look at Voluspa Maison Blanc - Laguna and Bud Parfums Ripsilver.

Formentera (Eau de Toilette)

7.3

H&M · 2018

Fresh · Floral · Green

Eau de Toilette

H&M Formentera Eau de Toilette is a fresh, green unisex scent that suits spring and summer days. Longevity and sillage are both rated moderate. Most voters pick spring and summer, with daily wear, the office and leisure leading, and sport also in the mix. On character, feminine leads, though masculine draws a fair share too. Green leaves and neroli give it a fresh, floral feel. Coriander adds a light spice, cedarwood lays a woody base, and fig milk pulls the scent in a creamy, gently sweet direction, with a touch of fruitiness in the accords.

Lipstick

5.8

H&M · 2018

Floral · Fruity · Sweet

Choc

7.5

H&M · 2018

Sweet · Synthetic · Gourmand

Fearless Optimist

6.2

H&M · 2024

Floral · Sweet · Synthetic

Eau de Toilette

H&M Fearless Optimist Eau de Toilette is a floral, sweet gourmand with a creamy, sugary character, made for anyone, men and women alike. The top opens sweet, fruity and lightly salty, with candied apple, pistachio, sea salt and piña colada. Heliotrope and white blossoms in the heart soften it and add a floral side. The base of salted caramel, praliné, musk and sandalwood dries down creamy and sweet. Voters rate its longevity and sillage as moderate, though the small number of votes makes these ratings tentative. It reads as unisex, and its sweet gourmand nature suits everyday wear. Sol de Janeiro Sol Cheirosa '62 and Paris Corner Minya have a close profile.

Rain

6.6

H&M

Fresh · Citrus · Floral

Adventure Seeker

7.0

H&M · 2024

Fresh · Sweet · Gourmand

H&M Adventure Seeker is a unisex scent that opens with black pepper and bergamot, moves through tobacco, jasmine and orris root, and settles into a base sweetened by milk and praliné. Most voters pick autumn and spring, with winter not far behind. It leans towards leisure and daily wear, and also gets votes for the office and evenings. Its longevity and sillage are rated moderate. Votes for feminine and masculine are close, so it sits somewhere in between. It starts with black pepper and bergamot, bringing freshness and a light spice. In the heart, tobacco, jasmine and orris root make it powdery and soft. In the base, milk, praliné and musk add a creamy, gourmand sweetness, while sandalwood, leather and cedar keep it grounded in wood.

Raconteuse (Eau de Toilette)

6.8

H&M · 2018

Fresh · Citrus · Floral

Eau de Toilette

H&M Raconteuse Eau de Toilette is a fresh, floral unisex scent that pairs tuberose and neroli with bitter orange. Citrus and green tones set the first impression, while tuberose and tiaré build the floral heart of the scent. Vanilla softens everything into something creamy and sweet, with fruity and lightly spicy touches alongside. Longevity and sillage are rated as good, though only a small number of voters have weighed in. It suits men and women alike and reads as an easy, everyday kind of fragrance.

Pear

6.4

H&M · 2018

Aquatic · Fruity · Synthetic

Rue Crémieux (Eau de Toilette)

6.2

H&M · 2018

Floral · Fruity · Sweet

Eau de Toilette

H&M Rue Crémieux Eau de Toilette is a unisex scent built on lotus, lilac and yellow peach, with a floral, fruity and sweet character. Its longevity and sillage are rated moderate, so it stays fairly close without disappearing. It reads as neither strictly masculine nor feminine. Lotus and lilac set a floral base, and yellow peach adds a soft, sweet fruitiness. Vanilla pulls the scent towards a creamy, powdery side, while white woods keep it from turning too sugary. A synthetic edge shows in the accords. Stila Crème Bouquet and Bettina Barty Summer Vanilla have a close profile.

Santalum (Eau de Parfum)

7.3

H&M · 2018

Sweet · Spicy · Woody

Eau de Parfum

H&M Santalum Eau de Parfum is a sweet, spicy woody-oriental with a creamy, resinous side, and it reads as unisex. Its longevity is rated strong and its sillage good, though the votes come from a small sample. It wears as both a men's and a women's scent. Myrtle, cypress and pine open green and resinous. In the heart, white peach, white blossoms and jasmine soften and sweeten it. It dries down to musk, Virginia cedar and sandalwood, a woody, creamy base.

Yuzu

7.2

H&M · 2018

Fresh · Citrus · Green

Cloud Gazer

8.1

H&M · 2026

Fresh · Floral · Fruity

H&M Cloud Gazer is a fresh, floral and powdery fragrance made for women. Its longevity is moderate and its sillage is good, and those who rated it find it very good value for money. Votes are few, so these impressions are only a rough guide. It opens bright with aldehydes and mandarin orange. The heart is led by lily of the valley, rose and violet, with cedarwood keeping the florals dry. In the base, musk, sandalwood and heliotrope turn it creamy, sweet and powdery. Gucci Gucci Eau de Parfum II and Naomi Campbell Here To Shine have a close profile.

Creative Visionary

4.5

H&M · 2024

Fresh · Floral · Fruity

H&M Creative Visionary is a unisex scent that sets the fresh, fruity sweetness of coconut water and guava on a creamy vanilla base. It opens with coconut water and guava, fresh and fruity. In the heart, violet, white blossoms and tiaré add a soft floral note. The base of vanilla, patchouli and musk dries down sweet, gourmand and creamy, with a faintly synthetic edge. Longevity and sillage are moderate, though the small number of ratings means these are only a rough guide. It suits anyone after a light, sweet scent that doesn't lean masculine or feminine. Sarah Jessica Parker SJP NYC Crush (Eau de Parfum) and Jeanne Arthes Do Brasil have a close profile.

Mirabilia

6.9

H&M · 2018

Fresh · Floral · Fruity

H&M Mirabilia is a fresh, sweet unisex scent built on peach, milk, lily of the valley, sandalwood and musk. Longevity is rated good and sillage moderate, so it stays close rather than filling a room. Only a few people have rated it, so those figures are a rough guide. Peach and milk give it a sweet, creamy, gourmand side, while lily of the valley lightens it with a fresh floral touch. Sandalwood and musk add a woody, powdery base. The notes don't split into stages; it reads as one soft, gentle whole from start to finish.

Solar Blur

7.3

H&M · 2026

Fresh · Floral · Aquatic

H&M Solar Blur is a fresh, floral and aquatic scent with a slightly sweet, creamy touch, made for women. Its longevity and sillage are rated moderate, though with few votes this is only a rough guide. It sits somewhere between faint and assertive, leaving a light trail through the day. It opens with aquatic notes and bergamot for a bright start. In the heart, tiaré, white blossoms and tuberose take over and give it a creamy floral body. The base of sea salt, musk and cedarwood leaves a clean, slightly synthetic finish.

Chic Socialite

7.3

H&M · 2024

Citrus · Floral · Sweet

H&M Chic Socialite is a unisex scent that opens with citrus and flowers and settles into a powdery, creamy confection, sweet and gourmand in character. Its longevity and sillage are rated moderate: it neither leaves a heavy trail nor disappears quickly. With few votes so far, these ratings are only a rough guide. It suits those who want a lightly sweet scent for everyday wear. Bergamot gives a fresh citrus opening. In the heart, honeysuckle, jasmine and orange blossom add a soft floral note. Musk and vanilla dominate the base, while cotton candy and marshmallow clearly sweeten it. Dossier Floral Marshmallow and Ivy & Lane Wyld Pink have a close profile.